Begin by asking the simplest question: What is the principle source of income for that enterprise? For example: How does the NFL make most of its money?
- From stadium ticket sales?
- From television revenues, including its own NFL Network?
- From trademarks, including the authorized sale of its logos on shirts, hats, etc.?
- Other. Please specify.
Hmm. Maybe this question isn't so easy after all!
Here is a hint: George Blanda, 1972.